I have taken many classes in college so far that involve figuring out what it is like to be in the PR field. I would love to share some of these because they can give you some insight on small ways to prepare for this profession.
One of my absolute favorite classes was called Principles of Public Relations and I took it when I was a sophomore. It created a base for things that we should expect in the future. My teacher would give us a situation that a company wanted to act on, in which they promoted a brand. For example, mine was a school program that wanted to promote healthier eating habits and wanted to find out the best way to create a campaign. In order to start, the program needed to do much research through the internet and books. The program then needed to figure out their objectives and strategies on how to promote it, like through certain events that they would hold. Once they came up with results, they needed to analyze the success of the campaign.
Through this assignment, I found out the basics of what it is like to be in Public Relations and I ultimately loved it. You are able to be creative in your thoughts, but also diligent in the process. One thing to remember is that you can’t take back what you put out there, so it is important to be careful and make sure you are on the right track.