At one point in time, a company usually will go through a certain crisis, in which they need to find important and clever ways to handle. I want to give some examples on some companies that handled a crisis in a very mature way.
- The company Johnson & Johnson came across a crisis when someone laced the Tylenol capsules with potassium cyanide and 7 people died as a result. In response, the company produced a new tamper-resistant packing and offered up to a $100,000 reward for the killer.
- In 1996 there was an E.coli outbreak when it came to Odwalla’s apple juice, which resulted in one death and over 60 people becoming sick. The company did a great job by taking full responsibility and paying for all the medical costs of the people who became ill.
- An employee for Red Cross accidentally tweeted off of the Red Cross account, thinking it was her private account. The tweet involved drinking and they responded by a humorous tweet apologizing. The beer company that the employee tweeted even got people to donate to Red Cross.
- in 1994, several executives of Texaco were recorded having a conversation about racial discrimination. In response, the CEO did well by apologizing publicly and firing the executives.
- In 2003, two Cadbury chocolate bars in India were found to be infested with worms. They did not respond well at first because they denied the contamination, but then they stepped up and changed their packaging and kept the publication up to date.